About LMS

Why the Latino Market?

Latinos are the nation’s largest minority group. Latino buying power nationally has soared, according to the Pew Hispanic Center — It’s estimated to be around $1.09 trillion annually. What are the barriers faced by businesses trying to reach this market? Language and cultural awareness.

It’s All About Relationships

Family is the most important unit in Latino culture. Familia does not just refer to the nuclear family, but includes aunts, uncles, and cousins. Relationships outside the family are of great importance as well, especially with businesses. It’s important that businesses have a personal relationship – not one that is merely transactional– with their customers.

Why LMS?

Lara Media Services is your conduit to the Latino Community. There are 450,000 Latinos in Oregon, making up 11.7% of the total population, according to US Census figures. We are the largest agency specializing in Latino media in the Northwest. We’ve been connecting businesses and organizations to the market successfully for over a decade. Our staff is bilingual and bicultural, giving us the best understanding of needs of both our partners and their customers.

Our Story

Lara Media Services LLC, is a full service media agency based in the Portland Metro Area. LMS is a minority and woman-owned business, founded by Victoria Lara in 2000. Lara Media Services integrates in-house creative and strategic professionals with established vendors to offer best in class marketing and branding solutions from small to large enterprises.