Lara Media Services (LMS) is a dynamic, culturally responsive, full-services communication and outreach firm that applies marketing tools to facilitate strong relationships between commonly underrepresented communities and our clients through diversity, equity and inclusion strategies.
For the last 16 years our experienced practitioners have provided consulting, creative solutions and research strategies. While mentoring businesses, agencies and institutions on how to effectively communicate and develop strategies, we help them fulfill their goals to inspire behavior change and increase their customer base.
Our team of multilingual individuals is united towards one goal – to unleash our talent and skills to strengthen and lift up our diverse communities.
Lara Media has created effective communications campaigns, designed culturally appropriated market research studies, organized well-attended community events, and developed strong relationships between our clients and the Latino community. Our mission is to use communications services to create lifelong relationships between organizations and the communities they serve.
Our firm understands the nuanced complexity between Latinos and non-Latinos living in the Pacific NW. Our team is successful because it is led and staffed by the community we target, giving us firsthand knowledge to the experiences, challenges, dreams, thoughts, and aspirations of those we target. We are the critical liaison that connects businesses and business leaders to the thoughts, ideals, and values of the Latino community.
Founded by Victoria Lara in 2000, Lara Media Services LLC is the largest Latina-owned firm in the Pacific Northwest and is certified through The Office of Minority, Women and Emerging Small Business (OMWESB).