Creating an Educational Campaign
For the Latino Community.

The first duty of educating is to make something happen;
something that changes, improves lives and saves lives.

Any educational or informative campaign worth it must produce recognition.
We will help you to create one--that will motivate LATINOS to take action.
You will have real insight into the culture, and offer what really matters to us.

1) The first step is to affect the way Latinos think about a specific issue (for example diabetes).
Offering and giving knowledge: (we are doing what we know)
Knowledge will give us the power to take control; the power, to change and to choose.
A good campaign will open our minds to endless possibilities by introducing a new way of thinking. Demonstrating the advantages and benefits of a new way of life.

2) You have to tell them "why?"
Making clear why Latinos should care about your message. Why you?
With our help you will demonstrate a valuable, desirable benefit to them.
What benefits can you have different from your competitors?

3) Create a real and valuable goal.
The message will reflect a positive attitude where our community can identify with real, authentic situations and characters, offering believable solution to fulfill their needs; presenting real-life scenarios. We can tell a real story, something deep and emotional to be able to create a strong and new connection with them.

4) Identified specific goals.
You will be able to decide what you really want Latinos to do in response to your educational campaign, whether you want them to recognize your logo as a partnership with their health care, with their family matters, children’s education etc, and/or visit your web site, visit you in a health fair booth. We will make sure your campaign call to action.

5) Tracking and measuring responses.
You will be able to capitalize on the elements that make you present in their lives, and soon you'll have good information and data that make all the right things happen.

• PSA in Radio or TV talking which will be about the risk of the disease.
• Educational minutes in Prime time hours with practice advices and tools (or Radio telenovela).
• Promotional spots to advertise specific events or fairs.
• Educational section about the disease prevention and specific tools to care about: La Familia.
• Print PSA with story telling, educational information.
• Writing and drawing contest inviting kids and young adults to offer solutions to prevent and control the disease.
• Print pamphlet with healthy delicious recipes (contest to summit recipes).
• T-shirts, pens, pedometers, etc. that will promote or help to prevent the disease.
• Presence in Latino Health fair at the Churches that have Latino communities.
• Participation in Health Fairs.
• Develop a simple and attractive presentation to expose at any organization, with support material (flyers, posters, kids booklets).
• Organizing and planning diverse events and fairs. For examples:

a) Feria de Servicios (Hispanic Heritage month)
b) Soccer Tournaments
c) Baile de la Salud
d) Dia del Niño event
e) Dia de la Madre event
f) Participation in the Web site ( Unidos por la diabetes, Educate Latino)

• Tracking device materials that will measure results and organize information.