U.S. Census data shows that Latinos are the fastest-growing ethnic group, representing the largest minority in the country. Today, there are approximately 42 million Latinos in the United States, which represents approximately 1 in every 8 residents – by 2008, 1 in every 5 will be Latino. The buying power of Latinos in the United States today stands at more than $800 billion. This will rise to more than $1 trillion by 2008.
Organizations want to tap into this consumer based and they are realizing that the best way to effective market and sell to Latinos is to have Latino agencies or Latino consultants that will help them better understand the market. That is why there is a high demand currently for Latinos with expertise in sales and marketing.
We will have the opportunity to celebrate our culture and help our Latin community at the same time, by creating opportunities. We want to give our clients and prospect the opportunity to get involved and participate in events, campaigns that will provide resources to this community.
We are committed to meeting the needs of the Latino community. We can help work on issues including: healthcare, education, housing, etc.
Oregon and Washington's rapidly growing Latino community will comprise at least 13% of these states population (2000 census), with some communities having Latino populations as high as 50%. Understanding the dynamics of Latino community involvement is a high priority for any company, or agency that wants to be successful in their development and delivering their message now and in the future.
The offer research project that response to the growing understanding of this community.
Given substantial evidence that Latino residents are interested in and willing to be involved with efforts to improve community life, the difficulties are somewhat puzzling. That it is when Lara Media can help to provide insight alternative approaches.
As the Oregon and Washington states and the whole nation become culturally and ethnically more diverse, administrators in service agencies and organizations have to know how work to reach this community.
Lara Media has had great success in connecting agencies and business to the Latino community, the agency's unique position, facilitates the communication between our clients and the' growing and diverse Latino population, finding service opportunities that interest them. Community Outreach provides coordinated, comprehensive, integrated, client-centered services for all people.
In just four decades, the U.S. Hispanic market has more than quadrupled in size, from 6.9 million potential consumers in 1960 to more than 35.3 million in 2000, and almost 45 million in 2007. Hispanic buying power is increasing faster than that of any other minority group in the United States.
The U. S. Hispanic population currently represents approximately $600 billion in total household spending. The studies projects that by 2007, Hispanic buying power will top $926.1 billion.
More than one in eight people in the United States are of Hispanic Origin.
In 2007, Hispanic population will reach approximately 45 millions. They represent 15.7% of the total population; among the Hispanics, more of two-thirds (68%) are of Mexican origin.
Hispanics continue to be the largest minority group at 42.7 million. With a 3.3 percent increase in population from July 1, 2004 to July 1, 2005 they are the fastest-growing group.
Geographical Mobility between 2003 and 2004 by Hispanic Origin.
The moving rate for non-Hispanics whites were 12 % compare with Hispanics 18% (highest rate in the race groups), Among people who moved, 65 % of Hispanics had moved within the same county. The reasons were: more than half of all movers gave housing-related reasons for their relocation. They wanted a new or better apartment or house.
Growth of Hispanic-Owned Businesses triples the national average.
Washington, D.C. — The number of Hispanic-owned businesses grew to 31 percent between 1997 and 2002 — three times the national average for all businesses — according to a new report, Survey of Business Owners: Hispanic-Owned Firms: 2002 “The Economic Census gives an accurate picture of America’s 23 million businesses. The growth we see in Hispanic-owned businesses illustrates the changing fabric of American’s business and industry. With Hispanic businesses among the fastest growing segments of our economy, this is a good indicator of how competitiveness is driving the American economy,” said Census Bureau Director Louis Kincannon.
Other highlights:
In 2002, nearly 3 in 10 Hispanic-owned firms operated in construction and other services such as personal services, and repair and maintenance.
Retail and wholesale trade accounted for 36 percent of Hispanic owned business revenue.
There were 29,184 Hispanic owned firms with receipts of $1 million or more.
There were 1,510 Hispanic owned firms with 100 employees or more, generating more than $42 billion in gross receipts.
These data are based on estimates of U.S. population for July 1, 2005. The Census Bureau estimates population change from the most recent decennial census (Census 2000) using annual data on births, deaths and international migration. More detailed information on the methodology used to produce these estimates can be found at http://www.census.gov/popest/topics/methodology/v2005_nat_char_meth.html.
