Case Study: Measure 101 – Spanish Campaign
Situation
By not passing Measure 101 hundreds of thousands of people were at risk of losing their health insurance in the state of Oregon.
The Yes For Healthcare campaign needed to educate and mobilize all communities, including the Latino and Spanish-speaking community, to support and vote yes on the measure by January 23rd, 2018.
Challenge
To create and execute a compelling campaign focused on human-centered engagement and multimedia platforms.
Solution
Lara Media designed a culturally-relevant, colorful, energetic and impactful communications and mixed media campaign with the goal of driving awareness and calling for action that included:
- Radio campaign to target as many individuals, households, and places of work
- Production of compelling, culturally relevant, engaging radio ads
- Infographics with easy-to-understand reasons on why Measure 101 was good for the community
- Targeted and inclusive social media campaign on various social media platforms
Results
The campaign for Yes on Measure 101 was a success. The measure passed thanks to the efforts taken to move people to vote YES and the turnout was much greater than expected.
The ads and posts were distributed, seen and heard by thousands of Latinos in the targeted areas.
Example of infographics:
