Interactive Customer Experiences

Social Media has allowed for a new, more interactive way for businesses and organizations to connect with customers. Whether it is through Facebook Pages, Twitter, or coupon sites like Groupon and Living Social, there is a channel to reach clients via social media that is appropriate and effective for every kind of business and organization. One of the myths about social media is that it’s free advertising. While it’s true that often times having a profile on a social media site is free, the the price for successful social media advertising is the time and energy it take to maintain the site and interact with the customers. The foundation for success is finding what sites will be worth the investment of time and energy and which sites are a waste of resources. Lara Media Services employs social media marketing strategies that equip your business with the tools and support they need to reach the Latino market.

Social Media and Latinos

Social media allows Latino to stay connected with family not only in the US but also in their home country. Brands that blend both a PR and advertising campaign via traditional media vehicles (including broadcast, radio and print) with an online component are finding mass response from Latinos when including a ‘call to action’ that suggests visiting a particular Web site, especially for sweepstakes, contests or product trials. Their level of brand loyalty exposes them to Social Media sites including forums and blogs to share or look up information. Social media campaigns should be relevant to the audience and coordinated across multiple platforms.

Social Media contact: megan@laramedia.com