VICTORIA LARA
“Communication matters only when it leads to action.”
“I approach communication as a strategic responsibility—clear, intentional, and grounded in outcomes. To build understanding, align people, and move ideas into practice. This principle guides my work, my leadership, and every project I help shape, as well as every partnership I have the opportunity to take on”.
-Victoria Lara
Victoria Lara is a cross-sector strategist with 25+ years of experience shaping decisions where community insight meets institutional power. She moves confidently between public systems, business, and media—turning culture into strategy and trust into durable results.
Equally effective in grassroots spaces and executive rooms, Victoria designs people-centered solutions that remove barriers, expand opportunity, and strengthen outcomes. Her work elevates women and historically overlooked communities as leaders, builders, and decision-makers.
She leads with clarity, listens deeply, and stays focused on work that truly makes a difference.
Recognitions & Awards
Ohtli Award, the highest recognition bestowed upon a Mexican living abroad. Government of Mexico 2025
Women of Influence Award, Portland Business Journal 2025
Glass Ceiling Breaker, Portland Metro Chamber 2024
Cultura Mex-USA Award 2023
Hank & Martina Curl Award, PCUN 2022
Aguila Award, Latino Network 2020
Women of Distinction Oregon and Washington, Girl Scouts 2019
Bravo Award, Hispanic Chamber of Commerce 2018
Civic and Business Award, Center of Women’s Leadership 2017
Outstanding Mexican, Mexican Embassy 2016
TEDX Prosperity through Imperfections 2016
Recognized by Governor Brown as a resilient and successful business owner in 2016
The Power of a Personality, Girls Inc. 2015
Champion of Small Business, U.S. Small Business Association 2014
American Dreamer Award, Causa Oregon 2013
Leadership Award, Hispanic Metropolitan Chamber 2012
Recognition Award, Portland Guadalajara Sister Association 2011
Inspirational Advocacy Word, Las Mujeres PSU 2009
Boards & Committees
Current:
International Women’s Forum Oregon, Board of Directors
Portland Metro Chamber, Board – Executive Committee
The Nature Conservancy, Board Member
Women International Forum, Member
Moypa, Board President
Past:
Portland Public Schools Foundation, Board Chair 2019 – 2025
Latino Network, Board Member 2012-2022
Equity Task Force for COVID-19 City of Portland Response, Committee member 2020
Causa Oregon, Board President 2011 – 2020
Portland Business Alliance, Executive Board 2019
Governor’s Complete Count Committee, Census Committee member 2019
Catholic Charities, Board Member 2013 – 2019
All Hands Raised, Board Member 2013 – 2016
Hacienda CDC, Board Member 2009 – 2016
Oregon Latino Health Coalition, Board Member 2012 – 2015
Familias en Acción, Board Member 2009 -2012
Let's connect!
How can we help you to reach your goals?
LARA MEDIA
503-210-5427
info@laramedia.com
| 2156 NE Broadway St. Portland, OR 97232 |
981 56th St. Washougal, WA 98671 |